15 Truly Inclusive Brands You Should Know

Mae Goodrich

Western fashion and beauty industries have long upheld a very limited concept of what features are considered attractive, excluding those who do not conform to this rigid standard. Though many companies continue to cater mainly to thin, white, cis women, others have prioritized diversity both in their marketing strategies and in the accessibility of their products. Here are 15 inclusive brands to keep your eye on:

Disclaimer: This article is not sponsored by any brands mentioned.


1. Founded with the objective of making unique clothing and visuals accessible to plus-sized people, each WASIL piece is handmade to your measurements using locally-sourced materials. Their Signature WASIL Custom Corset, with or without sleeves, is what dreams are made of.

2. Created with melanated skin in mind, Ami Colé products are vegan, cruelty-free and formulated without endocrine-blocking ingredients. Perfect for a fresh, glowy complexion, the Light-Catching Highlighter is an illuminating balm in a universally-flattering translucent shade. 

3. Managing to balance size-inclusivity, sustainability and affordability, Yes Friends carries casual staples in sizes ranging from XXS to 4XL. Their Original White T-Shirt is timeless, reasonably priced, and produced in a wind-and-solar-powered factory.


Read more: The Problem With Vegan Leather & 5 Good Alternatives

Image by @marissa_alves for @wearproclaim

4. Proclaim is a lingerie label known for their selection of nude, sustainable fabrics, and ethical methods of production. With a size range of S to 3XL, their Square Neck Bralette and Top Ribbed Biker Brief make the most gorgeous lounge set. 

5. Characterized by their use of playful colors and subversive cutouts, C’EST D strives to promote body positivity and size inclusivity through their clothing collections. Available in sizes XXS to 6XL, the ruched Rosa Mesh Pants are a fresh take on the ongoing fun pants trend, and can easily be dressed up or down.


6. Designed to address a gap in the market for modest activewear, Under-râpt carries sustainably-made athleisure for those who prefer more coverage from their sportswear and casual clothing. The Hooded Sport Base Layer Top is sleek, modest, and made of sweat-resistant tencel fabric.

7. Known for their breathable, organic cotton basics, Knickey is a must for intimate apparel. With sizes from XXS to 3XL, a variety of cuts, and colors ranging from nudes to jewel tones, there is something for every body type and style preference. Their Starter Set is a helpful introduction to the brand. 

8. Inspired by Mexican equestrian charrería culture and traditional woodwork, Aurelia specializes in luxe, handcrafted bags. Their Ladrillo Bag is elegant and understated enough for gender-neutral styling, making it suitable for a wider variety of preferences. 



Read more: Makeup Meets Skincare: Get The Most Out Of Your Routine


9. French-Tunisian brand Èlbé releases permanent and limited-edition jewelry and garment collections inspired by the Mediterranean Sea. Most of their creations are made from second-hand materials, and are marketed as unisex. The Quadricoeur Signet Ring epitomizes the brand’s chic, androgenous spirit.  

10. Wray NYC is responsible for seasonal clothing collections that reference painting, sculpture, and other fine arts, while maintaining an impressive size range of XXS to 6XL. The fair trade Ilana Top and matching Minnie Skirt make the most precious springtime coord set. 

11. Noto is a genderless skincare line boasting simple yet effective ingredients. Their vegan Deep Serum is about as universal as it gets; deeply moisturizing and brightening, this formula is suitable for dry, oily, sensitive, acne-prone, and combination skin types. 


Read more: How to Quit Fast Fashion Trends & Shop More Intentionally


12. Celebrated for their uncomplicated approach to hair care, Bread Beauty Supply products are loved by all hair types, but are created specifically for textured hair. Their Hair-Oil treats dryness and damage, is free of silicones, and smells heavenly.

13. Born out of the inability to find complexion products for sensitive, melanated skin, Range Beauty prioritizes shade inclusivity in acne-and-eczema-friendly formulas. Their True Intentions Hydrating Foundation Sample Kit is an affordable way to find your perfect shade.

14. Instead of relying on industry-standard proportions, Decade Studio Denim uses measurements from hundreds of body types and weight distributions to create jeans that actually fit. Available in sizes 25-50, the Bonnie jeans are designed to flatter curves while eliminating the waist gap, and feature a durable 100% cotton composition. 


15. Frustrated by the lack of cultural diversity portrayed in beauty campaigns, the founders of CTZN cosmetics set out to create a line of inclusive lip products. Their vegan and cruelty-free Nudiversal Lip Duo is a versatile, two-in-one matte lipstick and hydrating gloss that comes in 25 nude shades and is shown on 9 different complexions. 


Mae Goodrich

"When thrown around carelessly, as it often is on social media, the concept of self-love is reduced to a cliché. Embracing one’s own physical features, strengths, weaknesses, and other attributes is neither a simple nor a linear process. Recognizing the importance of striving for self-acceptance while acknowledging the difficult aspects of introspection is key to understanding our own inherent worth and that of others."
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